Who’s Your Farmer Alliance
Get rewarded for buying directly from farms in New England? Support local farms, enjoy exclusive rewards, and live the lifestyle you care about.
Why Who’s Your Farmer
The first mission-driven rewards card connecting you to local farms. Support farmers, earn exclusive rewards, and live the lifestyle you care about.
Who’s Your Farmer? was born from a love of farmers markets, the taste of truly fresh food, and the small businesses and communities that bring it all to life. Every chat with a vendor—about raising cattle, harvesting mushrooms, or roasting green coffee beans—made something clear: people need to know their farmers. What we eat shapes our health more than almost anything else.
Our Vision
Rewards
Earn points with every purchase that can be redeemed for exclusive farm products and experiences.
Local Farms
Connect directly with New England farmers and discover fresh, seasonal produce in your community.
Zero Fees
Farmers pay absolutely nothing to participate, ensuring your support goes directly to local agriculture.
Farmers
We believe in organic, local, single source clean food that is produced in a fair way for all involved.
Farmer’s Gallery
Be Part of the Movement
Become a Founding Member
Get early access to the Who’s Your Farmer card and start earning rewards that matter.
Join Our Partner Farms
Apply to be part of our growing network and get reimbursed for credit card fees through the Farm Futures Foundation.
Become Part of the Roots Collective
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Frequently Asked Questions
No. Farmers are never charged — the card drives new customers and rewards them directly.
Sign up now to secure your spot as a Founding Member. You’ll be the first to know when the card launches.
We’re starting local but planning to expand to farms across the country.
Our lifestyle card tracks your purchases at participating farms and markets, allowing you to earn rewards with every transaction.
Absolutely not. We charge zero fees to farmers, ensuring your support goes directly to strengthening local agriculture.
Simply present your card when purchasing from participating farmers to earn points that can be redeemed for exclusive products and experiences.
