The Roots Collective
Partner with Who’s Your Farmer to offer rewards and experiences to a community that shares your values — and grow your business alongside local farms.
How It Works
Join
Apply as a partner and tell us about your business or experience.
Offer Rewards
Create a reward or experience for Who’s Your Farmer cardholders.
Engage & Grow
Get discovered by a community that shares your values, and grow alongside local farms.
5 Reasons to Join
- Reach a community of consumers who actively choose to support local, sustainable businesses.
- Get featured across the Who’s Your Farmer platform and marketing.
- Build lasting relationships with values-aligned customers.
- Offer flexible rewards and experiences on your own terms.
- Join a growing network of farms, restaurants, and experience providers.
Reward Ideas
Farm & Culinary
Farm tours, u-pick experiences, cooking classes, tastings, and discounts at your farmstand or restaurant.
Lifestyle & Adventure
Outdoor experiences, local retail discounts, and seasonal events for the community.
Wellness
Classes, spa and studio discounts, and experiences that support a healthy, sustainable lifestyle.
Partner Benefits
- Exposure to a values-aligned customer base across the Who’s Your Farmer network
- Featured placement on the Roots Collective directory and marketing
- Flexibility to design your own rewards and experiences
- Connection to a growing community of local farms and sustainable businesses
Partner Intake Form
Questions about partnering with the Roots Collective? Get in touch with our team.
Our lifestyle card connects you directly with New England farmers. Enjoy rewards, exclusive experiences, and help strengthen your local food community—all while farmers pay zero fees.
Together, we’re building a future where every purchase strengthens the roots of our communities.
781-561-2199
Jennifer C. Lyons, Founder of Who’s Your Farmer (pickyeaterboston.com)